How to Make Money on Instagram and Get More Followers
Influencers on Instagram
It's the place where celebrities and everyday people can show their profile without depending directly on the media or having a blog. Instagram has become a medium on its own - which means becoming an influencer within this network is possible, but challenging.
But, with a little patience and perseverance, anyone can become an influencer and make their presence on this network profitable.
However, it's important to recognize that today there is more competition than ever. So, it is key to use every tip and trick in the book to help you account stand apart from the rest. This includes everything from hashtags, to the time of your posts, and to publish videos and images of very high quality.
Let’s dive into our 7 tips to grow and monetize your Instagram account!
How To Make Money on Instagram
Today it's hard to have a general account and expect to get a lot of followers. Instagram has grown so much that standing out has become more difficult.
In order to get attention and make your account professional and profitable, you must specialize in a niche market.
People who successfully make money on Instagram don't see their account as a personal profile, but as a business.
According to IAB Spain's 2019 Social Networking study, 62% of Instagram regular users are women and 38% are men. It is a social network where female use predominates, but is increasingly used by the opposite sex, as its growth is exponential. In the 16-30 age group 70% are girls and in the 31-45 age group it drops five points (65%).
In her profile bio you can find out she does, the option to send her message, her handle and the link to her online shop.
In her posts she shares professional and edited images, friendly texts focused on sharing her opinions and personality with her audience (not only on selling) and a few relevant hashtags.
Pro Tip: If you are serious about monetizing your account,I recommend turning it into a company profile. This is done by linking your Instagram with Facebook. This way you can put a call to action button like "Send Message", get data with Analytics, and advertise on Instagram.
2. Influencer Marketing Platforms
Where Advertisers And Influencers Can Meet
Influencer marketing is by far the most profitable way to make money on Instagram. Depending on the amount of followers you have, you can charge brands anywhere from $100 to thousands of dollars for just one single sponsored post or story. But, this doesn’t happen overnight.
Not too long ago you had to find your own way to find brands to partner with on sponsored posts, especially if you were just starting out. Big influencers (+ 100,000 followers) have it a bit easier, but the smaller accounts (+ 5,000 followers) have to put in the work themselves first.
Create a dossier that includes information on who you are, your profile, what type of audience you have, your niche, data on your followers, and on your Analytics. Find companies or brands that you would like to work with and present your benefits to them. Once your account gets big enough, you can even find influencer agents to work with who will find brands on your behalf.
But, if your account is still small there are some platforms that allow brands and influencers to connect easier. Here are a few:
1. Influenz
If you are an influencer and want to earn money with your Instagram account, I recommend registering with Influenza. It doesn't cost anything and they offer you a table of earnings, depending on the number of followers you have.
Influenza suggests that profits depend on the number of followers your account has (real). For example, if you have 5,000 followers, you can earn $10 for a validated post. And if you have 500,000 followers, you can earn $1,000 per validated post. The average is $2 per 1,000 followers.
How to Make Money on Instagram and Get More Followers
2. Coobis
Coobis is a marketing platform of the most important influencers of the moment. Not only because it fulfills the basic conditions for a good operation and performance of the campaigns. But because it presents itself as one of the most complete software. In fact, it responds to the needs of two different target audiences, advertisers and publishers.
3. Social Public
This is another platform for influencing marketing that puts companies in contact with influencers to transmit the message of the brand through different spaces. And among them, besides blogs, social networks have an important role:
Twitter, Facebook, Instagram, LinkedIn, Youtube or Snapchat. The strong point of the platform is that it not only works with influencers, but also with microinfluencers. In case you are an influencer, all you have to do is register and create your profile. The platform itself will tell you what your interests and those of your audience are, so the brands will know what kind of community you have created.
4. Be authentically you
This is the same as everywhere. Being you is easier to keep up with than an image of you. Your fans will appreciate it because they know they’re getting the real deal. That goes a long way when developing a deeper loyalty to you and your artwork.
Your following and engagement should improve and your “voice” will be consistent. And if you’re more interested in developing an image of yourself or a brand, I’m not suggesting you can’t do that. This just tends to be easier for most.
I love sharing with my followers and they keep telling me how they enjoy accompanying me on this creative journey I’m on. I try to just post what I am doing creatively, but the glimpses into my world also allow you to get to know me better. Seeing me in some images, and what I am doing, helps paint a better picture of who I am–besides seeing my work and how I do it.
I am my authentic self on there–the achievements, the obstacles, and my passions beyond my professional work. I think that makes my pieces more personal and relatable to everyone. –Bianca Green
5. Switch to a Business Account,
But only you’re serious about leveraging your Instagram Insights (data analytics) to grow your business or run ads for yourself. Why? Quick history: At some point, Facebook realized that businesses were using their Facebook Pages as a lucrative marketing channel–sending traffic from their page to their websites–and everyone back then was seeing all the content you posted chronologically so it worked amazingly for businesses.
So, Facebook began to throttle a business’s reach while simultaneously introducing features that would allow you to “boost” your visibility–a kinder way of saying you need to advertise if you still want to reach the same audience you built. Instagram is owned by Facebook. Based on history, many are expecting a similar scenario.
- It Pays to be Popular
While climbing the influencer ladder, it’s common to get paid more per post if you have a higher follower count. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay.
But what determines that magical number one must hit before these posts actually become profitable?
How to Make Money on Instagram.
People can make big money on Instagram: The recent Hopper HQ report claims that Kylie Jenner is paid around $1.2 million for a single post on Instagram. Obviously, if you’re not one of the world’s most well-known celebrities, your estimated earnings may vary depending on the following count, engagement, reputation, etc.
Here’s the fastest way to grow your Instagram:
Sign up for an Instagram growth service like Jumper Media. They automatically follow and unfollow Instagram accounts and engage with users to passively grow your follower count. I currently use them and get 10-20 new followers every day without doing any additional work.
To get started with Jumper Media, set a meeting with them, and use discount code ADAM to get $100 off your monthly price.
Once you have a good amount of followers, here are the top ways to make money on Instagram:
Table
1. Promote Affiliate Links.
2. Sell Physical and Digital Products.
3. Publish Sponsored Posts.
4. Become a Brand Ambassador.
5. Create Visual Content for Sale.
6. Provide Social Media Marketing Services.
7. Write Captions for Businesses.
8. Make Instagram Stories Masks and Filters.
9. Find Freelance Clients.
1. Promote Affiliate Links.
To make money with affiliate marketing, you need to join high-paying affiliate programs so that you can add affiliate links to your Instagram and make a commission on the sales you generate.
Affiliate Programs
When done right, affiliate links can bring in big money.
As you can see from this site’s Blog Income Reports, I bring in over $80k/month, mostly from affiliate programs.
To do this, look into joining affiliate networks like Shareasale, Clickbank, Awin, and Impact. You can also join individual affiliate programs right from a company’s website or by searching: “COMPANY + affiliate program.”
Since Instagram has a solid user base of engaged people, it’s a perfect place to promote affiliate links.
No matter how many followers you have, you can insert a clickable link in your Instagram bio. For instance, a fashion blogger Sophie Shohet uses this feature to promote affiliate links:
Sophie Shohet Instagram
Since Sophie has more than 10k followers, she can also create clickable Instagram Stories. And here’s how she promotes affiliate links within her posts and on her profile:
Sophie Shohet Instagram
Instagram followers pay close attention to Instagram posts, so using captions to tell about affiliate marketing links is a great way to grab the attention.
However, all links in Instagram posts are non-clickable, so adding a URL isn’t the best idea as readers have to copy the link manually from your text.
Thus, it’s better to write a call to action, inviting your readers to click on the link in your bio. One note is that it’s important to disclose affiliate links since you get a commission on each sale.
2. Sell Physical and Digital Products.
Over the last few years, Instagram has turned into a strong sales generator for ecommerce brands.
Since people actually do use Instagram to discover and buy products, they rolled out more business account features like in-app checkout, the shop button, product tags, and shoppable stickers to make the shopping process easier.
One brand new tool you can use to sell products from Instagram is Square Online.
This tool takes Instagram posts from your feed, and turns them into a fully-shoppable website in 3 simple steps:
- Connect your Instagram account to Square.
- Tag items in your Instagram posts you want to sell.
- Click “Publish” and launch your own website.
- Square Online Instagram
- As it’s tough to sell products online from Instagram alone, it’s a great idea to also have a website. And this new tool from Square Online makes this super easy.
You can get started with Square Online for free and just pay transaction fees. Then you can upgrade to a paid plan when you’re ready to build a website with your own custom domain.
For other options, you can look into choosing an eCommerce platform or website builder to launch an eCommerce website, then use Instagram as another marketing channel.
If you’re a beginner, you could also start a dropshipping business so you don’t have to ship your own products or handle returns.
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